C.T
Cloudmango Team

All You Have to Know About Business Cards

It would seem that today, in our ‘phones-always-in-our-hand tech-driven world, business cards have become useless and outdated. After all, we’ve all got ten spare seconds to Google a business to find all the information we need. In reality, that’s the problem. Of course someone can look you up online if they want to find you, but how do you encourage them to do that?

Business cards remain a cornerstone to most small business operations in every industry. Passing a business card to someone is like extending a handshake. It tells that person you will always be glad to hear from them if they want help or want to talk business. Remember our article on networking? Business cards are also an essential part of the networking process.

When you give someone your business card, you are ensuring you aren’t forgotten. You’ll now likely be the first person they call when they need your services or products. You’re also helping yourself to keep one step ahead of anonymous competition, while making life easier for your client/customer as they have all they need at their fingertips. Your business card gives them the information they need to make a quick phone call and strike a deal. However, not just any business card will do.

 

A Good Business Card

 

Many businesses these days have forgotten about the real purpose and use of business cards, so they have stopped giving them out all together. If this is you, then take note, you are missing out on a huge opportunity to increase business. Now, you must have heard the expression “You only get one chance to make a good first impression.” This is where having a really good business card counts.

The design and quality of your business card should be representative of your business. This means a template that matches the look and feel of your company (preferably in line with your website design and color scheme), and a quality feel of the business card must make the recipient think, “Hmm… Nice card. I’m going to hold on to this.”

When it comes to paper quality, go with something thick and durable. You can also find textured and speciality printing card that will give another dimension to your design, such as including an embossed letter or pleasant, tactile feel. Stick to clean, minimalist minimalist/clean designs.

As far as size goes, always choose a standard size for your business card. Too big and it won’t fit into most wallet’s card slots. Too small and it likely won’t look so impressive. There’s a reason why there is a standard size for business cards: it’s popular, and that’s because all wallet and business cardholders are of specific dimensions. Too big a card will quickly get lost or discarded if it doesn’t fit into a person’s wallet or card holder.

No matter what density of printing card you choose, you’ll still want to make sure your business card gives the recipient all of the information they will need. This may include:

  • Your business name/logo
  • Your name and title (this will help them remember you and what you do)
  • The business phone number and, if applicable, your direct line
  • Email address
  • Business address if applicable
  • The business’ website URL

 

Creating Your Business Card

 

You should have the same design, color scheme, and feel for all of your marketing materials. This will be your “brand identity” and it needs to be consistent everywhere–in your business’ logo design, in your storefront, on your website, and of course: with your business card. You should use the same logo, same font, same colors, and same general layout and feel to help strengthen your brand’s identity.

When it comes to designing your business card yourself to match your website, here’s a look at your options:

  • Canva: This is a free online design service with some templates included. They have free stock images and illustrations, along with some paid graphics. However, there is a limit to the amount you can customize the card template.
  • 99 Designs: While among the more expensive options, you’ll get to submit your brand identity and then have designers send you their ideas in a contest format. Pick the one you like best and only pay the person who creates the winning design. Lots of options, 100% customized designs and original work.
  • Fiverr: Working with a freelancer on Fiverr can be hit-or-miss. Some of them are really talented designers working for a fraction of the cost, while others aren’t so talented. Some use templates while others will create a business card from scratch. You’ll need to look at the reviews and ask each seller directly to be certain you’re going to get your money’s worth.

 

Get Inspiration

 

Looking for inspiration for a unique business card design? Look into Swivel Card, a USB-enabled business card that will most certainly make a positive impression. You can also get crafty, unique, and tech-enabled by implementing a QR code.

A QR code can be scanned today by any smartphone and it will open up a preordained link, usually to your website. You can get even more creative with this option and link it direct to your ‘special offers’ page.

If you want a business card that really stands out, get your design sorted, then take it to a local printer. You can explain, clearly, what you want to achieve, select a suitable density card for printing, and discuss options such as embossing. Thanks to modern technology, you can upload your design onto a USB stick, and your local printer can program their printing machines direct from the image, tweaking it to make any final adjustments.

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C.TCloudmango Team